Apple’s political turning leads it down a outlined road

In a clearing in a forest near the magic river, where Nissen harvests mushrooms and the fairies argue about an editorial in the latest edition of Teen Vogue, a macalope sits on a stump, hanging over a keyboard. Is it ergonomic? No. It’s a forest. How does it become ergonomic? Magic? Magic is surprisingly u-ergonomic. There is not even an outlet. Thank goodness of the M-Series processors’ low power consumption.

However, there is Wi-Fi because the centaurs created an open network for their late night MMORPG sessions. They are high and angry nymphs who need to be up early to dance in happy. That’s a whole thing.

But let’s return to the lonely Macalope. He tries to think about what to write for this week’s column. An Apple event is coming this week. He could write about it. But it’s probably just the new iPhone SE, maybe with a new name. Nice, but it’s not exactly huge news.

He could write about Apple Intelligence and the company’s reputation matches to make Siri be smarter. But there are only so many times you can write about AI without your head exploding.

The thing is, he knows what he should Write about, he just won’t.

Macalope does not want to write about politics. In these days he won’t even think About politics. Have you seen politics? Ugh. Bleech. It was never good on a good day. But now …

And writing about politics on a technological site is the very definition of a Kobayashi Maru. Except without Klingons. And spaceships. So not very Definition but you know what Macalope means.

People shout “Stay in your course, Mythical Beast! Just shut up and have fun with Apple! “First of all, it’s an oxymoron. Unless Macalope had to make a funny interpretive dance about Apple and he wouldn’t even know where to start with something similar. Julliard? Could he even come in his age? Second, however, you have to believe in Macalope when he says he would love To just be fun with Apple. But it gets harder and harder to do.

And Macalope is not the one who started it. Apple was conspicuously non-political for years and did not have its own political action committee, while almost all its US-based competitors did. Okay, it hired a couple of famous former members of Democratic Administrations. But it also undertook the Ministry of Justice during a democratic administration over the concerns of privacy.

The first thing that attracted attention to Apple’s new game was in January when Tim Cook earned an unprecedented donation of $ 1 million to the incoming administration inauguration fund. Macalope says “unprecedented” because he had never done it before. Suddenly he is really in the transition to power. Sure, Tim.

Now Apple has decided to resume advertising on the platform previously known as Twitter. Let’s remember the reason why Apple stopped advertising on this site in the first place:

The move follows Musk’s endorsement of anti-Semitic conspiracy theories as well as Apple ads that are allegedly placed together with right-right content.

Axios, November 17, 2023

And it’s not like he’s sorry. Still, at least since then, he has been out of the limelight and only moved on to … [pretends to put on glasses and read a piece of paper]… Be the non-elected, unconfirmed, unknown accountant for the entire US government.

Huh. Don’t remember it in the school houses rock song. Guess that he was getting a performance by performing such a bang-up job with Twitter.

It’s no wonder people are upset with Apple. The company has clearly decided to buy itself access, regardless of the cost of its reputation, and yes, will say that, The rest of us.

You chose a really bad time to start being political, Apple. And we see you.

Plus, you will apparently never make a phone in a size that Macalope likes again. So there is too.