The world is your runway! And few people know better than that Ali Kavoussifounder of Lion’s managementlike the agency behind icons Alessandra Ambrosio, Candice Swanepoel, Irina Shayk, Coco Rocha, Kate Upton, Stella Maxwell, Behati Prinsloo, Amelia Gray Hamlinand several familiar faces.
Now, the managing partner known for discovering and nurturing rising stars tells ET exactly what it takes to land covers, book shows and break into one of fashion’s most competitive industries.
While your walk and poses may already be strong, Kavoussi says true success begins before you step in front of the camera.
“We start with personality, story and style and build everything from there. … Every person we represent has a point of view, and we make sure the world sees it. … It’s not just about beauty. It’s presence, authenticity and curiosity.”
From there, dedication to the craft is everything.
“One of the most surprising things about modeling is how much hard work, discipline and self-awareness it takes… It’s about showing up on time, being professional, understanding your brand and building real relationships.”
And through it all, believing in yourself is key.
“Seeing a model that everyone once overlooked walk the world’s biggest runway never gets old,” notes the businessman.
“I always tell the girls to fake it till you make it. Even if you’re nervous, walk in like you belong in the room, because you do,” he adds.
Equally important: Having the right team behind you.
“It’s about adaptation… Modeling can be overwhelming. You’re constantly traveling and signing big deals. An agent becomes your anchor. They fight for you and help you make the right long-term choices,” he says.
This includes finding ways to turn supermodels into triple threats.
“Watching Amelia develop into a creative force, Candice launch her brand, and Irina step into high fashion are full-circle moments. … My job is to protect individuality and make sure it translates from the runway, to a brand deal, to a single Instagram post. … We believe that a model can be an entrepreneur, a storyteller and a brand,” explains Kavoussi.
Of course, it never hurts to know your angles either.
“It’s an art form. The more you shoot, the better you get. … Study light and be patient with yourself. It’s a lot of trial and error. And never underestimate the value of a great photographer,” he spills.
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